LETS START Blog Why Simple Sms Marketing Guide IS NOT ANY Friend To Small Business

Why Simple Sms Marketing Guide IS NOT ANY Friend To Small Business

What is SMS?

SMS stands for Short Message Service and tend to be 160 character texts sent between mobile phones. SMS runs on the unique network that alerts the recipient the next the message arrives. SMS is a very fast and personal communication method on par with a telephone call in perceived trust.

What is SMS Marketing?

SMS marketing is the practice of creating lists of mobile numbers than sending SMS advertising messages to those lists. Lists could be built in many ways but there are compliance rules set by the ACMA on what people consent to be opted into your lists. Unsolicited commercial messages delivered to one is called spam and is illegal under the Australian Spam Act 2003.

Mobile marketers usually use an online SMS system to manage the SMS sending process. These bulk SMS systems range in cost and functionality. The best SMS marketing platforms have an excellent combination of cheap SMS and web SMS features. Ensure you only deal with an established SMS gateway as delivery reliability can vary a lot.

bulk sms of SMS delivery

There are two main types of online SMS delivery. Direct connection where the SMS gateway is plugged directly into the telco’s in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to deliver less expensive SMS marketing than direct connection.

Some international routes can be very unreliable and some providers will offer extremely cheap prices nevertheless, you may end up paying the same as a far more reliable connection as you still purchase messages not delivered.

The very best bulk SMS service will have a combination of good quality international routing and cheap sms prices. When you have a service that will require guaranteed delivery such as an emergency or alert service you then should work with a direct local connection, even though that is still not 100% guaranteed to provide it will provide you with the highest percentage of success.

It’ll generally cost double though.These are just the basics but building on these basics it is possible to develop sophisticated mobile marketing campaigns that can quickly build great lists of loyal customers. As long as you keep your lists clean and respect your recipients wishes to stop receiving text messages from afterward you you should have great success.

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