New Social Media Marketing Predictions for 2024

2011 is gone, and 2012 has rolled in without missing a beat. The social media marketing industry is growing in leaps and bounds. I often hear people say social networking is like the Wild Wild West! So answer this question for me. Would it be valuable in the event that you knew the future social media trends for 2012? How wonderful would it not be to know what trends are in store for the coming year? Could you adequately prepare for this rapidly changing industry? In this post, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions become a reality. My predictions are not based on almost any special powers. They are based on my industry research, what I read and what I see happening each day in my work. My accuracy rate in the social media marketing industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline ended up being longer than I thought it was going to be. I’ve a knack for spotting social media trends. Which article lists four powerful trends unfolding right now. You can profit from what I say or ignore me, the choice is yours. In any event these trends will unfold because the year progresses. So continue reading and heed my advice. Prepare your social media campaigns to take advantage these trends for 2012 and beyond.

Prediction #1) Social Media Networks and Marketing will continue to grow at an alarming rate.

This past year Facebook grew from around 600 million to 800 million users based on whose numbers you think. Twitter and LinkedIn also both showed growth and added many new features, (not to mention that they both acquired several new partners and internet assets). Add to this, Google started Google+, and Microsoft is reported to be in the works of building their own social networking. The adoption rate of small company will lead just how, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “an employee social media use policy” to control business hour usage. Second, create a social media marketing plan to reach and engage this enormous market. Combining both engagement and pay per click campaigns work best.

Prediction #2) Among the largest players in the social media marketing arena will make a “miss step” in 2012.

I believe that one of the most notable four Social Media Network companies will make an expensive mistake causing them to reduce significant market share. Right now several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They make an effort to make it almost impossible to talk to them. Take Facebook, for instance. They do not list any contact information other than a Facebook page. Sure Motivational Content have lots of help pages. Yes, Facebook includes a blog, lots of YouTube videos, but provides no contact number where you could call and talk to a individual? They do have a Facebook page you can enter suggestions about, but that’s it. What happens when you get yourself a strange message from Facebook, or you’re having trouble with your account? You post a message and never get a reply! Twitter and LinkedIn aren’t much better. They don’t really list a contact phone number or address either. However, I have found that they do reply to your email and posted messages, though it sometimes takes so long as seven days to obtain a reply.

In my opinion, of the very best three social media companies, LinkedIn supplies the best service. Google is new in this game. It isn’t as easy to lump them in with all of those other social media giants yet. However, I can tell you that Google has a notoriously poor customer support reputation. It’s been my experience with Google that the grade of service you receive depends upon the person you get on the phone. The good news is that you can aquire someone on the phone! Google does list contact numbers. My advice to any business is simple, be ready to make changes to your social media marketing campaign if need be. Furthermore, if you’re using the top four social media marketing services, make a backup of your data. This is in case you opt to make “the switch” and ditch one of these brilliant players.

Prediction #3) Google+ can be one of the top 3, in the social networking arena by the finish of 2012.

I know I’m going out on a limb here, but I really believe this is inevitable. Google’s share size and current customer base allows Google+ to grow at a much faster pace than other social media marketing sites. The exact amount of Gmail users isn’t public, but we can say for certain that it is huge! I’ve read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, that they can easily integrate the use of these properties into their social network. This adds value with their social network. Add to this, the point that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to obtain the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.

Google has also been able to produce a social-networking product that is convenient to use, internet search engine friendly and innovative. These qualities’ have made them the web leader they are today. I’m not sure they can keep this frantic pace forever, but also for 2012, it’s a done deal. My advice for you is to review where you are spending your advertising money and see if it seems sensible using the Google properties. If you’re a person, and have been waiting on the sideline with Google+, stop what you’re doing and take the ten minutes to set up a Gmail and Google+ account. If you already have a Gmail account, this can only take you about five minutes. The bonus here is you can even setup a Google+ Brand page without a lot of fuss.